CERTIFICATE COURSE IN DIGITAL MARKETING WITH AI

Course Modules

Module 1: Foundations of Digital Marketing & AI Integration

• Basics of SEO, SEM, social media marketing, email marketing, and how AI is reshaping each field.

Module 2: Content Creation & Personalisation with AI

• AI copywriting, image/video generation, personalised marketing campaigns, and customer engagement.

Module 3: AI-Powered Social Media & Influencer Marketing

• AI scheduling tools, sentiment analysis, trend prediction, and influencer marketing strategies.

Module 4: Data-Driven Marketing & Automation

• Marketing analytics, AI-powered CRMs, automation workflows, predictive analytics, and chatbots.

Module 5: AI in Paid Advertising & Campaign Optimisation

• Programmatic advertising, AI bidding strategies, performance tracking, and ROI optimisation.

Module 6:- Practical & Project Work (Capstone Module)